A Worcestershire legal firm are sponsoring a rising professional cycling star as he prepares to compete in the global elite racing calendar.
The four-figure backing from mfg Solicitors will help support racing cyclist Sam Williams, from Stockton-on-Teme, over the next 12 months as he competes in races across the world – and pushes to make the six-strong One Pro Cycling squad for the showpiece Tour of Britain and Tour of Denmark races later this year.
Suzanne Lee, partner and managing director of mfg Solicitors, said: “Sam is a remarkable sportsman who has achieved a great deal at a young age through discipline, determination and hard work.
“As one of One Pro Cycling’s youngest team members, he is an inspiration to everyone, young and old, and we are honoured to be able to support him in a key stage of his career.
“Sam is already a great ambassador for Worcestershire. We wish him every success and look forward to keeping tabs on his progress throughout this year.”
Sam Williams added: “I am delighted that mfg are helping me this year as I step up to Pro Continental level with One Pro Cycling.
“One Pro Cycling has an exciting worldwide racing calendar and I will be working hard to contribute to the success of the team. I look forward to sharing my experiences with mfg and their clients when I am in the UK or through the One Pro Cycling website, which will keep our supporters fully up to date on the team’s progress.”
Cycling is becoming an increasingly popular sport, meaning that that there is greater competition than ever for funding for those wanting to take it up and develop professionally. The 2014 National Travel Survey found that around eight per cent of the UK’s population cycle three or more times each week, equating to 5.1 million people.
In 2012 the Tour of Britain was watched by 400,000 people a day on live television, plus a further half a million for the highlights.
Through its Corporate and Social Responsibility Committee, mfg Solicitors backs a variety of charitable causes across Worcestershire and Shropshire every year. The firm also takes an active part in free will-making initiatives with St Richard’s Hospice and Kemp Hospice.